Where thinking becomes strategyand strategy becomes product

Three disciplines, one way of thinking

At Fine Arts I found the importance of the thinking behind a project — the ability to question, to explore, and to give intent to what you create. In Communication Design I learned to turn that thinking into strategy, weighing context, goals and people before reaching for a solution. Product Design is where the two meet: a discipline where strategic thinking and design come together to solve real problems and build products with purpose. That is where my path makes sense.