Where thinking becomes strategyand strategy becomes product
End-to-end product design on multi-profile, multi-tenant platforms — permissions and business rules, flows and states, AI features with human validation, and close collaboration with engineering.
Conversion and subscription flows aligned with business objectives, with hypotheses and metrics tested through A/B and behavioural analysis — plus websites and e-commerce in Webflow, Shopify, Framer and WordPress.
Based in Lisbon · Available for remote work
Portuguese native · English fluent
Three disciplines, one way of thinking
At Fine Arts I found the importance of the thinking behind a project — the ability to question, to explore, and to give intent to what you create. In Communication Design I learned to turn that thinking into strategy, weighing context, goals and people before reaching for a solution. Product Design is where the two meet: a discipline where strategic thinking and design come together to solve real problems and build products with purpose. That is where my path makes sense.
The full story — experience, education and skills in one page.
Download CV Connect on LinkedInProblem framing · Product definition · Business and user objectives · Prioritisation · Trade-offs · Permission models · Multi-profile and multi-tenant products
Interviews and surveys · Domain analysis · Desk research · Competitive analysis · Research synthesis · Usability testing
Hypothesis definition · A/B testing · CRO · Funnel analysis · Trial-to-paid conversion
Information architecture · State models · User flows · Functional prototyping · Design systems · Components and tokens · Handoff · Collaboration with engineering
Figma · FigJam · Claude · Webflow · Shopify · Framer · WordPress · Adobe Creative Suite